{"id":4584,"date":"2026-09-14T13:44:36","date_gmt":"2026-09-14T13:44:36","guid":{"rendered":"https:\/\/politehnika.edu.rs\/en\/?page_id=4584"},"modified":"2026-09-15T07:50:39","modified_gmt":"2026-09-15T07:50:39","slug":"oss-digital-business-in-tourism","status":"publish","type":"page","link":"https:\/\/politehnika.edu.rs\/en\/oss-digital-business-in-tourism\/","title":{"rendered":"DIGITAL BUSINESS IN TOURISM"},"content":{"rendered":"\n
\n \"\"\n \n \n \n \n \n <\/g>\n \n \n \n <\/g>\n \n <\/svg>\n \n \n \n \n \n <\/g>\n \n \n \n <\/g>\n \n <\/svg>\n \n \n \n \n \n <\/g>\n \n \n \n <\/g>\n \n <\/svg>\n
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DIGITAL BUSINESS IN TOURISM<\/h1>\n <\/div>\n<\/div>\n\n\n\n\n
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About the Study Program<\/h3>\n\n\n\n

The primary objective of the education provided through this study programme is to acquire and integrate knowledge from the fields of economics, management, and business, with a particular focus on digital business in tourism, into an appropriate professional framework. The study programme is designed to provide students with the knowledge and skills necessary to develop competencies for performing managerial positions in the private and public sectors of tourism, hospitality, and related industries. The study programme educates professional economists who will acquire specialized knowledge in the fields of economics, management, marketing, and entrepreneurship within a modern digital business environment. Through a contemporary approach to these subject areas, students will develop the ability to apply their acquired knowledge and skills effectively in professional practice.<\/p>\n\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n

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Type\/level of study<\/p>\n

Bachelor studies; First degree studies<\/p>\n <\/div>\n

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Professional title<\/p>\n

Bachelor (appl.) in Economy<\/p>\n <\/div>\n

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Area<\/p>\n

Economic Sciences<\/p>\n <\/div>\n

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ECTS<\/p>\n

180 ECTS<\/p>\n <\/div>\n

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Duration<\/p>\n

Three years, Six semesters<\/p>\n <\/div>\n

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The beginning of the realization of the study program<\/p>\n

School Year 2026\/2027. \u2013 Language: Serbian<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n\n

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1st Semester<\/h2>\n \n \n <\/svg>\n <\/div>\n
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Name of the subject<\/p>\n

ECTS<\/p>\n <\/div>\n

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Economic Foundations of Tourism<\/p>\n

12<\/p>\n <\/div>\n

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Fundamentals of Business Informatics<\/p>\n

6<\/p>\n <\/div>\n

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Statistics<\/p>\n

6<\/p>\n <\/div>\n

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English Language<\/p>\n

6<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n\n\n

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2nd Semester<\/h2>\n \n \n <\/svg>\n <\/div>\n
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Name of the subject<\/p>\n

ECTS<\/p>\n <\/div>\n

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Special Interest Tourism<\/p>\n

12<\/p>\n <\/div>\n

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Elective Courses 1<\/p>\n

<\/p>\n <\/div>\n

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German Language<\/p>\n

6<\/p>\n <\/div>\n

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French Language<\/p>\n

6<\/p>\n <\/div>\n

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Russian Language<\/p>\n

6<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n\n\n

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3rd Semester<\/h2>\n \n \n <\/svg>\n <\/div>\n
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Name of the subject<\/p>\n

ECTS<\/p>\n <\/div>\n

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Tourist Agency Operations in the Digital Age<\/p>\n

12<\/p>\n <\/div>\n

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Tourism Reservation Systems<\/p>\n

12<\/p>\n <\/div>\n

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Hotel Management with the Application of Modern Technologies<\/p>\n

6<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n\n\n

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4th Semester<\/h2>\n \n \n <\/svg>\n <\/div>\n
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Name of the subject<\/p>\n

ECTS<\/p>\n <\/div>\n

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Marketing Communications – Traditional and Digital Approaches<\/p>\n

6<\/p>\n <\/div>\n

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Elective Courses 2<\/p>\n

<\/p>\n <\/div>\n

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Human Resource Management in Tourism<\/p>\n

12<\/p>\n <\/div>\n

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Transportation in Tourism<\/p>\n

12<\/p>\n <\/div>\n

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Cultural Resource Management in Tourism<\/p>\n

12<\/p>\n <\/div>\n

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Corporate Social Responsibility and Sustainable Tourism Development<\/p>\n

12<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n\n\n

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5th Semester<\/h2>\n \n \n <\/svg>\n <\/div>\n
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Name of the subject<\/p>\n

ECTS<\/p>\n <\/div>\n

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Consumer Behavior in the Digital Environment<\/p>\n

12<\/p>\n <\/div>\n

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Public Relations and Digital Communicatons<\/p>\n

6<\/p>\n <\/div>\n

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Elective Courses 3<\/p>\n

<\/p>\n <\/div>\n

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Enterpreneurship and Innovation Management<\/p>\n

12<\/p>\n <\/div>\n

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Change Management in Tourism<\/p>\n

12<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n\n\n

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6th Semester<\/h2>\n \n \n <\/svg>\n <\/div>\n
\n
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Name of the subject<\/p>\n

ECTS<\/p>\n <\/div>\n

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E-Business<\/p>\n

5<\/p>\n <\/div>\n

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Elective Courses 4<\/p>\n

<\/p>\n <\/div>\n

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Interpretaion of Cultural Heritage Through the Application of New Technologies<\/p>\n

5<\/p>\n <\/div>\n

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Web Design and Content Management<\/p>\n

5<\/p>\n <\/div>\n

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Modern Information Technologies and Artifical Intelligence<\/p>\n

5<\/p>\n <\/div>\n

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Smart Destination Management<\/p>\n

5<\/p>\n <\/div>\n

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Applied Psychology in Tourism<\/p>\n

5<\/p>\n <\/div>\n

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Professional Practice<\/p>\n

3<\/p>\n <\/div>\n

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Final Thesis \u2013 professional research<\/p>\n

4<\/p>\n <\/div>\n

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Final Thesis \u2013 preparation and defence<\/p>\n

8<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-4584","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDIGITAL BUSINESS IN TOURISM - The Academy of Applied Studies Polytechnic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/politehnika.edu.rs\/en\/oss-digital-business-in-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL BUSINESS IN TOURISM - The Academy of Applied Studies Polytechnic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/politehnika.edu.rs\/en\/oss-digital-business-in-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy of Applied Studies Polytechnic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/politehnika.edu.rs\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T07:50:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@politehnika_rs\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/politehnika.edu.rs\\\/en\\\/oss-digital-business-in-tourism\\\/\",\"url\":\"https:\\\/\\\/politehnika.edu.rs\\\/en\\\/oss-digital-business-in-tourism\\\/\",\"name\":\"DIGITAL BUSINESS IN TOURISM - 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