BUSINESS ECONOMY IN TOURISM
About the Study Program
The primary purpose of the study programme is to enhance and deepen the theoretical and practical knowledge acquired through undergraduate professional studies, which provides a foundation for developing critical thinking and applying the knowledge necessary for applied research and professional practice. In this regard, students are educated to perform more complex tasks in managerial, analytical, and advisory positions across various tourism supply providers, while developing the abilities and skills to address economic issues creatively and professionally, in accordance with contemporary trends in the tourism market.
Type/level of study
Master Professional Studies; Second Degree Studies
Professional title
Master (appl.) in Economics
Area
Economic Sciences
ECTS
120 ECTS
Duration
Two years; Four semesters
The beginning of the realization of the study program
School Year 2022/2023. – Language: Serbian
1st Semester
Name of the subject
ECTS
Research Methodology
8
Microeconomics
10
Elective Courses 1
Geoecology of Tourist Areas
9
Business English Language
9
2nd Semester
Name of the subject
ECTS
Tourism Market Research
12
Elective Courses 2
Strategic Communications
9
Leadership
9
Crisis Management
9
Digital Marketing
9
Finanical Markets and Institutions
9
3rd Semester
Name of the subject
ECTS
Strategic Management in Tourism and Hospitality
8
Revenue Management in Tourism
8
Elective Courses 3
Economic Sustainability of Tourism
7
Tourism Development Policy
7
Tourism Intermediation
7
Tourism Branding
7
Consumer Behavior in Tourism
7
4th Semester
Name of the subject
ECTS
Proffesional Practice 2
3
Applied Research Project (PIR)
10
Final Thesis
17