DIGITAL BUSINESS IN TOURISM
About the Study Program
The primary objective of the education provided through this study programme is to acquire and integrate knowledge from the fields of economics, management, and business, with a particular focus on digital business in tourism, into an appropriate professional framework. The study programme is designed to provide students with the knowledge and skills necessary to develop competencies for performing managerial positions in the private and public sectors of tourism, hospitality, and related industries. The study programme educates professional economists who will acquire specialized knowledge in the fields of economics, management, marketing, and entrepreneurship within a modern digital business environment. Through a contemporary approach to these subject areas, students will develop the ability to apply their acquired knowledge and skills effectively in professional practice.
Type/level of study
Bachelor studies; First degree studies
Professional title
Bachelor (appl.) in Economy
Area
Economic Sciences
ECTS
180 ECTS
Duration
Three years, Six semesters
The beginning of the realization of the study program
School Year 2026/2027. – Language: Serbian
1st Semester
Name of the subject
ECTS
Economic Foundations of Tourism
12
Fundamentals of Business Informatics
6
Statistics
6
English Language
6
2nd Semester
Name of the subject
ECTS
Special Interest Tourism
12
Elective Courses 1
German Language
6
French Language
6
Russian Language
6
3rd Semester
Name of the subject
ECTS
Tourist Agency Operations in the Digital Age
12
Tourism Reservation Systems
12
Hotel Management with the Application of Modern Technologies
6
4th Semester
Name of the subject
ECTS
Marketing Communications – Traditional and Digital Approaches
6
Elective Courses 2
Human Resource Management in Tourism
12
Transportation in Tourism
12
Cultural Resource Management in Tourism
12
Corporate Social Responsibility and Sustainable Tourism Development
12
5th Semester
Name of the subject
ECTS
Consumer Behavior in the Digital Environment
12
Public Relations and Digital Communicatons
6
Elective Courses 3
Enterpreneurship and Innovation Management
12
Change Management in Tourism
12
6th Semester
Name of the subject
ECTS
E-Business
5
Elective Courses 4
Interpretaion of Cultural Heritage Through the Application of New Technologies
5
Web Design and Content Management
5
Modern Information Technologies and Artifical Intelligence
5
Smart Destination Management
5
Applied Psychology in Tourism
5
Professional Practice
3
Final Thesis – professional research
4
Final Thesis – preparation and defence
8