The purpose of the study programme is to educate students and provide them with relevant and practical knowledge in the fields of economics, management, strategic and operational management, marketing management, business analysis, international business, and the management of enterprises in tourism and other types of organizations operating within the business environment at the level of a tourist destination. The programme aims to develop graduates’ abilities to conduct independent methodological work, apply critical thinking, and adopt analytical, creative, and innovative approaches to solving problems in the field of tourism, both at the enterprise level and at the level of the tourist destination. It also enables students to understand the dynamics of domestic and international tourism.
Type/level of study
Bachelor studies; First degree studies
Professional title
Bachelor (appl.) in Economy
Area
Economic Sciences
ECTS
180 ECTS
Duration
Three years, Six semesters
The beginning of the realization of the study program
School Year 2026/2027. – Language: Serbian
Name of the subject
ECTS
Fundamentals of Economics
6
Fundamentals of Tourism
6
Statistics
6
Fundamentals of Business Informatics
6
Elective Courses 1
German Language 1
3
French Language 1
3
Russian Language 1
3
Name of the subject
ECTS
Tourism Economics
6
Fundamentals of Management
5
Tourist Geography
6
Special Interest Tourism
7
English Language 2
3
Elective Courses 2
German Language 2
3
French Language 2
3
Russian Language 2
3
Name of the subject
ECTS
Tourist Agency and Tour Operator Operations
7
Tourism Reservation Systems
7
Accounting in Tourism
7
English Language in Tourism 1
3
Elective Courses 3
German Language in Tourism 1
3
French Language in Tourism 1
3
Russian Language in Tourism 1
3
Elective Courses 4
Cultural Heritage and Tourism
7
Animation in Tourism
7
Name of the subject
ECTS
Hotel Management
8
Marketing in Tourism
6
Quality Management in Tourism
6
English Language in Tourism 2
3
Elective Courses 5
German Language in Tourism 2
Name of the subject
ECTS
Hotel Management
8
Marketing in Tourism
6
Quality Management in Tourism
6
English Language in Tourism 2
3
Elective Courses 5
German Language in Tourism 2
Name of the subject
ECTS
Entrepreneurship
7
Elective Courses 8
Guest Relationship Management in Tourism
7
Tourist Experience Creation
7
Tour Guiding and Cultural Heritage Interpretation
7
Elective Courses 9
Business Analysis of the Tourism Market
5
Business Law
5
Busincess Finance in Tourism
5
Professional Practice
3
Professional research paper
4
Final Thesis
8